Listen carefully to your site as any of the above signs indicate that your site needs a redesign. If you see that your competitors are better than you and have a better site, then this is a serious sign that your site needs a redesign. Old and poor site functionality is one of the first signs that your site needs a redesign. If your website is lagging behind the competition, you may already be losing leads, which is definitely one of the signs that your website needs a redesign.
If you’re experiencing a significant drop in traffic and leads, your website visitors are clearly not finding what they’re looking for, and you might consider updating your site to bring them back.
If your website has a large number of pages that your visitors never visit, or you are finding it difficult to know where to find information about your services or product specifications, you may need to redesign your website. Another sign that you may need to redesign your website is that you are not using SEO (Search Engine Optimization) features. You should redesign your website to at least meet the requirements of the new search engine algorithm.
If your website looks outdated and its content is more inaccurate, you will need a major web design update and possibly a complete website redesign. If your website platform is difficult or time-consuming to make small changes to your content, you may want to consider creating a new website with a new content management system (CMS). If you or your staff are having trouble making simple updates (such as adding a blog post, updating a product description, or adding a new image), or if you need to contact a third party to make these updates, you may be ready for a website redesign. If your site still needs a Flash player, has long navigation menus, or is completely cluttered, it’s time to start redesigning your site yesterday.
If you need help redesigning your website, please contact our web design company. Whether you need a free website evaluation or want to discuss how a redesigned website can help grow your business, we’re here to help. Check out our website design services to learn more about planning a redesign that’s right for your business. If these tips don’t help, it’s time to redesign your website, and we recommend that you seek advice from a user experience and user interface design expert.
A website redesign is essential to improve the user experience on your website, achieve a higher conversion rate, modernize and expand your reach. Your website should meet the needs of your users and have powerful new features. It should be a whole ecosystem of different features, design elements and resources for your customers.
For your users, your website is not only a place for information and interaction, but also a reflection of your values and philosophy. Although difficult to use, uninformative, and outdated, it is not a useful tool for potential clients. If your website is more focused on your business than your customer, then it needs to be changed.
If your company’s marketing goals, services offered, or overall mission have changed, your website should reflect this. If your business has recently undergone a brand review but your websites are still stuck in the past, you should be spending some time and money on design and messaging alignment. If you’ve recently updated your brand’s look or messaging, you should definitely check out your website update.
A redesign can be a difficult decision for many businesses and organizations as they may not be aware of the clear signs that a website needs to be updated.
While most companies redesign their website every 2-3 years on average, it really depends on your business growth and goals. Design trends change every two to three years, and if you haven’t changed recently, they’re definitely outdated and it’s time to redesign your website. Analyze your paid campaigns: If you’ve been promoting your website with campaigns and your conversion rates haven’t changed, knowing it’s time to try something new, a website redesign is a great option.
If they don’t convert with you, they are more likely to convert with a competitor, making low conversion rates a clear sign that a website redesign is needed. If you don’t make a good impression because your site is slow and difficult to use, most internet users will jump to a competitor’s site in no time. If people can’t find the page, product, or information they’re looking for, they’ll leave your site and most likely go to a competitor.
When your visitors get too much information, they can get confused and this can lead them to leave your site. If a visitor has difficulty accessing your website, it detracts from their experience and less likely to have a positive impression of your business. If your website looks like it was created in the 1990s, or it’s cluttered with too many design elements or copy, you’re likely to lose that visitor and therefore their business quickly.
If your website is cluttered with poorly sized images, poor content placement, and terrible color choices, it will be difficult for you to present your business professionally. At the very least, if you have a shabby, outdated website that represents your brand, your customers may perceive you as the complete opposite of being innovative and definitely not a leading company in your industry. If the look and feel just looks dated and you or your team no longer like it, there’s a good chance your users will feel the same way, both for your website and for your business.